Investigative Research for Springs Industries
Springs Industries (now Springs Global) is a leading-edge, international textiles group. Its North American headquarters is in Fort Mill, SC., which is the original home to two world class Springs brands: Springmaid and Wamsutta. Springs was continually being approached by other firms interested in collaborating on new products and markets. However, none was as aggressive as one prominent foreign textiles manufacturer. Springs, in spite of their international fame had no working knowledge about this prominent potential partner.
Springs turned to Crane & Associates.
We provided Springs with our proprietary investigative research and advised Springs about the prospective partner’s financial foundation, customer and vendor relations, branding initiatives, employee morale and turnover, and its global strategy.
With solid facts for ammunition, Springs was able make an informed decision about a potential joint venture with this manufacturer.
This is one of Crane & Associates’ clearest examples on how we help facilitate mission-critical decisions.